The 50 Most Influential TikTok Real Estate & Mortgage Pros
36 minute read
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November 10, 2022

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When you’re trying to learn about new, complex topics, where do you go?

More and more, young and old are turning to TikTok.

In a matter of a few years, TikTok transformed from a platform to find trending dances and songs to a true educational medium that rivals YouTube and even Google itself.

Since real estate and mortgage finance are some of the most complex topics anywhere, it’s no surprise people are learning about it on the social media platform. Luckily for these learners, there are amazingly talented homebuying and homeownership educators emerging across TikTok.

We compiled a list of 50 of the most influential TikTok real estate and mortgage professionals and included a little about them, and a helpful video from their channel. Enjoy!

1. Glennda Baker – @glenndabaker

846k Followers

Oh my stars, Atlanta-based Glennda Baker is an ambassador for the American dream! Or so says her TikTok page, and if that doesn’t make you want to tune in then I don’t know what will. 

Glennda Baker is one of the top real estate agents in Atlanta, with decades of experience, and just short of a million followers. She even calls herself one of the most recognizable faces and voices in realty—and we believe her!

She’s killing it across most forms of social media available with her infectious enthusiasm and sweet southern accent. She uses her experience to offer insights into the ever-changing market and gives guidance and advice to investors and buyers. 

What we love about her channel is the consistency and quality of her videos. And of course, how she’s true to herself in everyone. Take a page from her book and don’t be afraid to inject your own personal touch into your marketing strategy. 

Topics Covered:

  • Tips for home buyers and sellers
  • Her personal experiences as a realtor
  • Inspirational content for self-growth
  • Advice for aspiring agents and investors
@glenndabaker If you’re looking to build wealth through real estate conservatively… This is the easiest way to get started! #GlenndaBaker #RealEstate #AtlantaRealEstate #GlenndaTok #realestatetiktok ♬ original sound – Glennda Baker

2. Vanessa Aragon@vanessaaragonrealtor

145k Followers

Our second channel featured in this list is that of Arizona realtor Vanessa Aragon. Vanessa is a real estate agent with Homesmart and has been featured on Realtor.com. Her bilingual skills offer much-needed assistance to Spanish-speaking homebuyers. Find beautiful properties located in the Scottsdale/Valley area, breakdowns of different buyer scenarios, and so much more on her channel. 

Topics covered: 

  • Spanish translated videos 
  • The Arizona housing market
  • Homebuying tips 
  • Home tours
@vanessaaragonrealtor Want me to share another example like this one? Comment below! #realestatetips #firsttimehomebuyer #realtorsoftiktok #edutok #scottsdalerealtor #phoenixrealtor #realestate ♬ original sound – Vanessa Aragon

3. Mari Juliette – @marijuliette

516k Followers

Boasting an impressive record of $100,000,000 sold, Mari Juliette is someone realtors should pay attention to. Whether you’re looking for advice on securing high-priced listings or how to balance work and family life, Mari’s is the channel for you. Her personable approach teaches followers about both business and lifestyle, providing tips on opening your own business and why you should (and should not) get a real estate license. 

Topics covered:

  • Becoming a realtor
  • Landing high-priced listings
  • Personal finance
  • Motherhood and family life 
@marijuliette Reply to @user8191928177919 ♬ disturbia x mamma mia by Altegomusic – ALTÉGO

4. Sarah Ayala – @sarahsayala

49k Followers

Follow Sarah Ayala’s TikTok as she makes real estate dreams come true. And if you follow her advice, perhaps yours will come true too. Sarah was voted best real estate agent in the San Bernardino/Riverside area of California in 2019 and 2022, so you know you’re getting advice from the real deal. 

Sarah began her career in 2015 after graduating from Cal State with a business administration degree. Since then, she prides herself on being a part of her client’s journey and making their dreams a reality. 

Her channel is a wealth of information including market updates, listings, and tips for buyers. Agents, pay attention to how consistently she posts, how she tours her listings, and incorporates fun, local tidbits about nearby businesses.

Topics covered: 

  • Local listings and hotspots 
  • Market insight 
  • Tips for buyers 
  • Experiences as a real estate agent
@sarahsayala And this is just the outside… who wants a tour of the inside? 🐴 #Home #house #riversideca #riverside #horsesoftiktok #horseproperty ♬ Outdoors – Colin Tierney

5. Lauren Matera – @itsthatrealestatechick

418k Followers

Are you ready to meet your best friend in real estate? Well according to Lauren Matera, it’s her! Located in Maryland, Laren is a team lead for Revel Home Team, a Coldwell Realty Banker group. Her own experience buying a home for the first time showed her the need for consumer education and transparency, rather than what she calls a “transactional” experience. 

Since then, she’s been using her 12 years of experience in marketing and sales, and her own humor, to engage with and educate followers on her channel. Since 2021 when she started her channel, she’s helped people buy or sell $10 million in real estate. Agents would do well to use the same approach as Lauren does when it comes to educating and interacting with clients. 

Topics covered: 

  • Homebuying tips 
  • Market insights
  • Realtor experiences 
  • Mortgage memes
@itsthatrealestatechick Replying to @katefrommaine #firsttimehomebuyer #buyingahouse #millennialsoftiktok #genz #learnontiktok #marylandtiktok #realtoroftiktok ♬ original sound – Lauren Matera, Maryland

6. Lorene Hetherington – @lorenehetherington

27k Followers

Selling Sunset with a southern twist? We’re sold! This Nashville realtor, Lorene Hetherington, is a hit on TikTok. She’s the founder of one of Nashville’s top realty groups, Hetherington Team, and has two decades of experience in real estate. 

Topics covered: 

  • Realtor guidance 
  • Tips and tricks for selling 
  • Advice for buyers 
  • DIY tips 
@lorenehetherington all abt earnest money! #fyp #realestate #homebuyingtips #firsttimehomebuyer #realtorsoftiktok #realtorlife #realestatetips ♬ Novice Juggler – Joey Pecoraro

7. Tatiana Londono – @TATLONDONO

2.7 M Followers

Tatiana Londono is a certified real estate broker, real estate coach, and investor. Her website touts that she can get your home sold, guaranteed—or she’ll buy it. 

Tatiana is a great example of what a mortgage professional can accomplish with just their phone and some light editing. She shows her personality and credentials while taking advantage of TikTok trends. And that resonates with her 2.7 million followers. Whether you’re an investor, an agent, or just a real estate hobbyist, there’s something for everyone on her channel.

Topics Covered

  • How to be a successful real estate professional
  • Property projects
  • How to grow wealth through real estate
  • How to become a real estate licensee
@tatlondono How much do you think this building makes me? 😲💰 #money #millionaire #realestate #realestateinvesting #tatlondono ♬ Blade Runner 2049 – Synthwave Goose

8. Steevie Soucie –  @STEEVIESOUCIE

103k Followers

Steevie Soucie is a realtor at Keller Williams Realty and a real estate coach on TikTok. She covers everything from tips for new agents to specific topics such as buyer agents vs. listing agents and latent vs. patent defects.

Steevie’s channel is a good example of the wide range of topics that other mortgage professionals can cover in their content. She talks to both professionals and buyers, taking them through the ins and outs of the industry, and how to navigate market obstacles. 

Topics Covered

  • Specific investing insights
  • Real estate terminology
  • Mistakes to avoid for homeowners 
  • Becoming an agent 
@steeviesoucie 💲💲💲 don’t think a 90/10 means you’ll make more money – That’s not always the case #advicetiktok ♬ Aesthetic – Tollan Kim

9. Inspector AJ – @INSPECTOR_AJ

1.8M Followers

AJ is a professional CPI® home inspector and a great example of the power of social media marketing. 1.8 million followers tune in to watch AJ tour and inspect homes as he walks them through issues to look for.

Whether you’re an existing homeowner, a home buyer, a seller, or a real estate agent, you’ll find value in his informative and entertaining videos. Examples of his advice include, “don’t pressure wash your roof,” “do not waive your inspections,” and how to find an inspector.  

Topics Covered

  • Home safety tips
  • Tips to pass an inspection
  • Home improvement fails 
@inspector_aj

Come noin me on a roof inspection.

♬ Mission Impossible (Main Theme) – Favorite Movie Songs

10.  Daniel Heider – @HEIDER_REALESTATE

3.4M Followers

Did someone say “house porn?” Real estate agent Daniel Heider’s page is a dream for property lovers everywhere. Go behind the scenes of the luxury properties he lists as he gives followers tours of some of his most glamorous listings. 

As an agent, you don’t need to sell mansions in order to show off what’s on the market. Take a cue from Daniel and let the homes speak for themselves as you show buyers and your followers what’s out there. 

Topics Covered

  • Luxury real estate
  • Home tours
@heider_realestate We’re so proud of what our team has accomplished in our first 5 years 🎊 #dreamteam #realestate #luxuryrealestate ♬ original sound – Real Estate

Get even more insights via email.

11. Antonio Cucciniello – @INVESTARTERS

637K Followers

@investarters is run by real estate investing mentor Antonio Cucciniello. Not only does he show you how to start investing and be successful at it, but he shows how you can enjoy a life of travel and leisure while earning passive income.

Antonio covers everything from beginner topics to current trends. Examples include, “how to prepare for the recession,” “how to tell if a rental property is a good deal,” and “how the stock market crashes compared to the real estate market.”

Topics Covered

  • How to start investing
  • How to manage market changes
  • Homebuying
  • Budgeting
@investarters Replying to @fitsuperwoman How much you need to make to afford a $500,000 house 🏠💵. I give a complete breakdown of how to calculate it for beginners so you can understand how the numbers work behind getting a loan on a house that is $500,000. We use an FHA loan as an example but you can switch this out for other loans by changing your downpayment, loan amount, and MIP amount. Also this calculation did not include HOA fees. I know an FHA loan is used for people living in the house. This example is meant for someone thinking of house hacking a home. #pricebreakdown #realestateinvestingforbeginners #realestateinvestingtips #realestateinvesting101 #buyingahouse #homebuyer #mortgage #mortgagetip #howmuchyouneed #rentalproperty #rentalpropertyinvesting ♬ original sound – Real Estate Investing Mentor

12. Enes Yilmazer – @enesyilmazerla

306k Followers

If you’re someone who never misses an Architectural Digest celeb home tour, Enes’ channel is for you. A self-described real estate enthusiast and video creator, Enes walks his followers through some of the most impressive mansions, motor homes, yachts, and more. 

Don’t miss his showings of Bruce Willis’ private island mansion, Elon Musk’s $50,000 tiny home, and Will Smith’s two-story RV. Enes’ channel is a good reminder to treat all of your showings as if they’re the most expensive and impressive properties that money can buy.

@enesyilmazerla Villa Tahiti Estate With Stunning Mediterranean Views! Is it worth it? #MansionTour #FrenchVilla #LuxuryHomeTour #France #StTropez #ModernHome #views ♬ La Vie En Rose – Emily Watts

13. Jen Crouse – @jencrouserealtor

20k Followers

Located in the Steel City of Pittsburgh, PA, Jen Crouse is a “top-notch” realtor, who shows followers the everyday reality of her job. Selling real estate isn’t always glamorous and Jen makes sure that new prospects know they’ll sometimes have to deal with piles of paperwork, condescending coworkers, and “nightmare transactions.” 

But it’s not all bad. Jen’s energy and enthusiasm are infectious. Those thinking of getting their real estate licenses, homebuyers, and sellers can all benefit from the information she provides. 

Topics covered:  

  • The highs and lows of realty
  • Open houses
  • Selling your home
  • Tequila
@jencrouserealtor It’s always a party wherever I go 🏡 #realtoroftiktok #realestateagent #realtormeme #realtormeme #realestatetiktok #realtorstruggles #dreamhomegoals ♬ original sound – Eldest Otter

14. Chris – @therealtorchris

44k Followers

Posting from the great state of corn, Iowa-based realtor Chris Chiaramonte finds humor in the ever-changing real estate market. He interprets market conditions and explains them in plain terms. If you’re a home buyer, you’ll definitely want to check out his channel for a market forecast and how that affects your home search. 

Topics covered: 

  • Financial advice
  • Market news 
  • Tips for realtors
  • First-time buyers
@therealtorchris New listing in Ankeny, Iowa! #realestate #encanto #realtoroftiktok #homedecor ♬ The Family Madrigal – Stephanie Beatriz & Olga Merediz & Encanto – Cast

15. Madison Sutton – @thenycagent

103k Followers

New York-based agent Madison Sutton is proof of the power of TikTok for real estate agents and how leveraging the platform for your real estate business can generate clients like never before. In an interview with CNN, she revealed that 100% of her business today comes from TikTok. 

Go ahead and read that last sentence again. If you’re in a hot market like New York City, there’s no reason that you can’t also see your commission double with a little bit of effort into your channel. 

Madison focuses her videos on what she calls “hidden treasure apartments,” in the city and has praised the app for how it’s allowed her to come up in her field during a tumultuous time—the 2020 coronavirus pandemic. 

Look to Madison’s channel for guidance on conducting walkthroughs and open houses via TikTok and let the platform do the work for you. Don’t forget to include the hashtag #homesforsale in your posts to show up on users’ For You Page. Madison also gives views tours and advice for living in the city, another good tip for agents in bustling areas.  

@thenycagent Did you guess the right price of this 2 bedroom condo in Hells Kitchen? #nyc #newyorkcity #realestate #hellskitchen #nycapartment #serhant ♬ Spring – Aesthetic Sounds

16. Stefanie Kebede – @stefaniekebede 

88K Followers

21-year-old Stefanie Kebede is a real estate agent and investor, and her channel is a treasure trove of education on everything from cold calling to fix-and-flipping to tips for first-time homebuyers. 

Stefanie is a great example of someone who loves what they do and you can see it on her channel. She chose to become a real estate agent instead of finishing college and often injects her personal experiences and advice to other young people into her videos. 

This is a great channel to follow if you’re interested in real estate or even if you’re just looking for some guidance in your life. And for agents, if you can learn anything from her channel—it’s to be yourself. And that will resonate with followers. 

Topics covered:

  • Regional real estate
  • Sales tactics 
  • Homebuyer tips 
  • Investing and flipping 
@stefaniekebede Be careful of getting sued #fyp #foryoupage #realestate #realestateinvesting ♬ original sound – Stefanie Kebede

17. Melissa Piquion @yourrealtormelissa

16K Followers

Melissa is a Florida realtor and mentor who coaches both home buyers and sellers. She also has content about becoming a real estate agent. 

Her channel boasts 16K followers interested in her variety of content. Some of her most popular videos include, “6 creative ways to buy a home,” as well as content that offers a peek into her life as a realtor among many other titles she carries. She’s also a certified nurse practitioner. 

Come for the content but stay for her vibrant personality and education.

@yourrealtormelissa 6 creative ways to buy a home 🥰🏡 #floridarealestate #reo #shortsale #foreclosure #firsttimehomebuyingtips ♬ Touch Down 2 Cause Hell – Hd4president

18. Bethany King – @bethanyxking

107K Followers

Bethany King is a real estate broker and team leader in Canada. Her channel is the total package, showing viewers a look into her journey as a mom, offering Q&As, and other relevant lifestyle topics. 

But don’t worry, there’s plenty of real estate content from tips for realtors to sellers and investors. Watch her unique videos including safety tips for female realtors, how to adjust as a new realtor in a changing market, as well as many videos for first-time buyers and her thoughts on current conditions. 

She also offers the important perspective of being a Black woman in the real estate industry, something she unapologetically addresses often. 

Topics covered:

  • First-time buyers 
  • Realtor advice
  • Current market outlooks
  • Lifestyle content
@bethanyxking #bethanyxking #torontorealestateagent #realestateinvesting #realtormom #bramptonrealestate #realestateagentslife @Chris ♬ original sound – Bethany RealEstate Broker🇨🇦

19. Emily McAllister – @realtoremilymcallister 

346k Followers

Based in Greenville, NC, Emilly McAllister became a local sensation when she started going viral with her TikToks in 2021. After taking advantage of the hot real estate market in her area, she started showing properties and providing insight on her channel and regularly racks up more than 10K views per video. 

Emily provides personable and informal advice and education to buyers and sellers in the industry, mixing in glimpses into her home life as a new mom. She’s also great at boosting productivity in herself and her audience with her goals and updates. 

From her project updates to tours of her listings, Emily is another great example of how realtors can take advantage of TikTok’s infinite possibilities. 

Topics covered: 

  • Lifestyle
  • Listings
  • Realtor/market advice
  • Buyer scenarios 
@realtoremilymcallister Replying to @elizabethshomler anyone that is frustrated with this concept is basically sounding the alarm that the deductions they’re taking are questionable #fyp #mortgage #kellerwilliams #housingmarket ♬ original sound – Emily McAllister

20. Cash Jordan – @cash.jordan 

658K Followers

Cash Jordan is another great example of how your realty business can be done entirely online—and thrive! Cash turned to TikTok (and YouTube) during the pandemic as many realtors did and now has more than half a million followers. 

Cash is a self-appointed expert on apartments in New York City, where he does most of his deals. If you’re looking to rent an apartment in NYC, Cash’s channel is the place to go! He shows apartments available for a variety of budgets, from tiny apartments to hidden gems. 

If you’re a realtor looking to get your TikTok off the ground, follow Cash’s lead. He keeps it simple, letting the apartments do the work for him while staying personable and even trustworthy. He regularly posts about red flags that renters should look out for when apartment hunting.

@cash.jordan Would you rent this #nycapartment ? Dm @alexanderbruni #manhattan #eastvillage ♬ original sound – Cash Jordan

21. Eli Jones – @itselijones

78k Followers

Another channel for real estate photography is photographer Eli Jones. Especially for those trying to learn about photography and marketing for real estate on a budget. Eli offers an hour-long workshop for free on his website, as well as a free “grab bag” of photography cheat sheets, hacks, and gear recommendations.

If you’re looking for motivation to set up and stick with your own business, Eli is a great example. He goes over all of his best business advice for marketing and making money from photography in the real estate industry. 

Topics covered:

  • Real estate photography
  • Business motivation and advice
  • Home staging and set up 
@itselijones I spent $130,000 for this video! #realestate #stockmarket #investing #business #growth ♬ original sound – Eli Jones

22. Anya Ettinger – @aserealty

38K Followers

Anya Ettinger, aka “that TikTok realtor,” is a Toronto-based realtor with Bosley Real Estate. Anya covers a variety of real estate topics on her channel, making it a must-watch for sellers, buyers, renters, and realtors alike. 

According to her bio on Bosley’s website, Anya had a passion for real estate even as a child and would sneak into open houses, fascinated by properties and their potential. As a millennial, she offers a fresh and honest perspective on current hot topics such as debates about landlords and housing affordability. 

Again, we’re seeing that authenticity and being yourself is the key to success on this platform. You also don’t have to have all the best editing software and equipment to thrive, as long as your content is good—people will engage. With nearly 40K followers, Anya shows that you can be in your car or on your couch and as long as you’re providing valuable information, people will watch. 

Topics covered:

  • Toronto real estate
  • Tips for first-time buyers 
  • Hot topics in real estate
  • Advice for renters 
@aserealty why would anyone opt to pay $979,000 for a 420 sq ft studio when you can buy a freehold property or a 2 bed condo in the city for the same price? Plus with the added risk of the builder cancelling the project & losing your deposit #precon #preconstruction #condo #torontocondo #newconstruction ♬ The Loneliest Time – Carly Rae Jepsen & Rufus Wainwright

23. Sunil Saxena – @thesunilsaxena

798k Followers

Sunil Saxena is another major real estate TikTok star with nearly 800K followers. With over two decades of experience in investing and development, two best-selling books, and six companies under his belt—he’s one to watch to get started in the business. 

We like how he breaks things down simply and offers consistent advice in an informal way. In case you’re not catching on to the theme of success on real-estate-tok, it’s to be yourself and share what you know! 

Topics covered: 

  • Investing and flipping 
  • Advice for agents 
  • Wealth building
@thesunilsaxena

What rehabs do you know about?

♬ original sound – Real Estate Investing Expert

24. Diana Amann – @soiaccelerator

6k Followers

If you’re an agent looking solely to focus on marketing for your agency, Diana Amann is a great follow. She offers up TikTok tutorials for how to up your social media game as an agent, Canva template recommendations, branding, and marketing to fill your pipeline with leads. 

Some of her popular videos include, “Reels for realtors” referring to Instagram Reels, and “things I would never do as a real estate agent.” She also discusses marketing strategies such as lead magnets and other digital marketing strategies. Though she focuses on the real estate market, any small business could benefit from her tutorials to optimize its lead generation. 

Topics Covered: 

  • Social media marketing
  • Lead generation
  • Strategies for real estate agents 
@soiaccelerator If you are a real estate agent considering joining a real estate team here are some things to watch out for. #realestateagents #realestateteam #realestateagentsoftiktok ♬ original sound – Realtor Marketing Coach

25. Jennifer Grandjean – @estateofjenn

48k Followers

Another resource with a wealth of information for realtors is agent, coach, and mentor Jennifer Grandjean. Jennifer is Portland-based and runs her own agency within eXp realty called Grand Group. 

With a degree in psychology and a background as a professional dancer for the NBA, Jennifer brings many unique experiences and perspectives to the real estate industry and in coaching agents. Don’t let that fool you into thinking this is a strictly business channel—one of the first videos available on her channel is showing off one of her listings in a unicorn costume. 

Jennifer goes in-depth on a number of specific topics in the industry such as the ins and outs of negotiating, common obstacles for realtors (like various problem clients), and sales scripts for different industry professionals. Talk about providing value to viewers of her channel. If you like what you see, she also offers a full coaching course for new agents. 

Topics Covered: 

  • Sales scripts
  • Marketing
  • Managing agent-client relationships
  • Market insights 
@estateofjenn How to get leads at open houses with REAL phone numbers. We have all been there your sign in sheet can be a big waste of time! People want an incentive! What are some ways you have had success getting numbers at open houses? #openhousetips #leadgenerationtips #realestateleadgen #realtorleads #realtorleadgen #realestatecoach #realtorproblems #realtorcommunity #newrealtortips #realtormarketingtips ♬ original sound – Jenn Realtor Coach

26. Bryan Standley – @bryanstandley

64k Followers

Bryan Standley is a Kansas City inspector who regularly (and hilariously) roasts the homes he inspects for their poor and downright confounding design flaws. This is a great channel to follow for new flippers to learn what NOT to do in their properties. 

While pointing out how some property choices just don’t make sense, he also offers advice on how to flip things the right way. Buyers can also look to his channel for insight into inspecting and how to tell if you’re getting correct information from your own inspector.  

@bryanstandley

Introducing the house diaper.

♬ original sound – Bryan Standley

27. Liz Lovery @lizlovery

1.1M Followers

Whether you’re a homeowner, renter, or agent who frequently has to stage their properties, you’ll appreciate Liz Lovery’s DIY channel for tips and inspiration. Homeowners and flippers will also enjoy her renovation videos documenting her own journey with a fixer-upper. 

She also gives practical advice such as “DIYs that increase home value,” and “how to detect pest activity in your home.” By mixing in lifestyle content, educational videos, and many, many dog videos, professionals can take notes from Liz’s channel on how to engage with viewers, share what you know, and still have fun. 

Topics covered: 

  • Renter-friendly DIY projects
  • Renovation tips 
  • House hunting tips
  • Lifestyle content 
@lizlovery A FIREPLACE UPDATE!!!! 🔥🪵 Just in time for the holidays! 🤩 #fireplace #homerenovation #renovation #homeimprovement #decor #homedecor #interiordesign #interiordesigner #homeinteriors #diy #homediy #diyrenovation #diyproject ♬ Blue Blood – Heinz Kiessling & Various Artists

28. Aviva Sonenreich – @realestatesource

1.1M Followers

Aviva Senenreich is the face behind her company Commercial Wealth Creator and her channel the @realestatesource where 1.1 million followers are learning how to make millions in commercial real estate. Based in Colorado, Aviva has racked up an impressive Instagram following as well with 42K followers. Her channel makes it clear that she knows her stuff as she discusses the difference between residential and commercial real estate, the many opportunities available in each, and how to get started in the industry.

@realestatesource Replying to @galenseewaldart ♬ original sound – Learn Commercial Real Estate

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29. Michael Dufour – @yourmortgageguide

163k Followers

Michael Dufour is with NFM Lending based out of Maryland and, as his channel name implies, is your guide to mortgages. Over 163K followers resonate with his content consisting of “dad jokes + bad dancing w/ some mortgage advice.” His guidance is aimed primarily at homebuyers but realtors should use him as inspiration for how to engage and educate an audience on this platform. 

Topics covered: 

  • Market insights 
  • Homebuying requirements
  • Millennial homebuying
  • Behind the scenes of being an agent
@yourmortgageguide Replying to @durabodurabo stop thinking pmi is bad! It helps people buy home without having to save tens of thousands of dollars! #yourmortgageguide #homebuying #firsttimehomebuyer #homebuyingtips #realestate #lending ♬ original sound – Your Mortgage Guide 🏡

30. Eric Mclaughlin – @ericmclaughlinmortgage

33k Followers

Are you a genuinely funny person and a realtor? Then take after fellow funny agent, Eric Mclaughlin. Viewers in and out of the industry will appreciate his humorous take on the ups and downs of real estate, all the while providing market insight. 

Topics covered: 

  • Mortgage memes 
  • Market news 
  • Loan types 
  • Lending and underwriting
@ericmclaughlinmortgage For more questions just let me know #lowrate #loanofficer #mortgage #firsttimehomebuyer #realtoroftiktok #lender #financetiktok #interestrate ♬ i dont even like phonk songs – mais

31. Dr. Jess – @ecommjess

683k Followers

A great page for first-time buyers and those saving for their first house, Dr. Jess gives personal finance guidance. Want to learn how to put a 3.5% down payment on a home even though your lender may not agree? There’s a Dr. Jess video for that! Want to know which closing costs you should try to negotiate? Dr. Jess will tell you! 

Dr. Jess has covered everything from investing to homebuying myths, dealing with HOAs, and more. She’s here to “spill the tea,” as she says, confidently and often informally. This is a great channel to learn how to be relevant in many topics and appeal to a wide audience, using the information you already know.  

Topics covered: 

  • Investing
  • Debt and credit cards 
  • Saving money
  • How to get tickets for Taylor Swift’s new tour
@ecommjess Don’t let them trick you! #realestate #home #homebuying #house #loan #mortgage #money #finance #fha #learnontiktok #personalfinance #lifehack ♬ Cool Kids (our sped up version) – Echosmith

32. LaTasha McDowell – @luxliferealtor

341k Followers

LaTasha McDowell’s channel is a great resource for buyers and others looking for homes. LaTasha is a real estate coach with the group Home & Money which is a free service that connects buyers to top agents in the buyer’s specific market. 

She offers unique options for those seeking homeownership or investments including sources to find lease-to-own options, how to finance a group home, and how to utilize down payment assistance programs. We appreciate how she guides viewers through different services and websites for programs that could be overwhelming to first-time buyers. 

Topics covered: 

  • How to achieve homeownership
  • Tips for investors and flippers
  • Personal finance
  • Breakdowns of homebuyer assistance programs 
@luxliferealtor Replying to @peacheslovescoffee #greenscreenvideo #greenscreen HOW TO TRULY BUY WITH LITTLE TO $0 OUT OF POCKET. #HUD $100 Down Program Requirements Primary residence only. Single-family homes, not manufactured homes. Full price offers only – HUD REO properties do not negotiate. Could not have purchased a HUD home within 24 months. $100 down program must be in the signed contract. Standard FHA credit score requirements. #hudhomestore #firsttimehomebuyer #buyingahudhome #hudhomes #foreclosedproperties #mortgageforeclosure #homebuyingtips #homebuyersguide ♬ original sound – 🏡The Real Estate Coach🏡

33. Cody Sperber – @cleverinvestor

24k Followers

Cody Sperber is a veteran of the US Navy and a self-made millionaire. He’s the founder and CEO of Clever Investor, his channel name and platform for educating followers on investing and entrepreneurship. The Clever Investor is the most-followed real estate investing account on Instagram with more than 413,000 followers, and over 24K followers on TikTok. 

He’s flipped more than 1,000 properties as a real estate investor and has been called an “absolute market genius” by Barbara Corcoran of Shark Tank. If those credentials don’t make you want to follow him for guidance, I’m not sure what will. If you’re not convinced, tune in for his consistent and straightforward educational videos for investing at all levels. 

@cleverinvestor Smarten up, GET A MENTOR 👨‍🏫👩‍🏫 #fyp #realestate #realestateinvesting #investing #mentor #realestatementor ♬ original sound – Cody Sperber

34. Tom Ferry – @tomferry

17k Followers

One of the biggest influencers in real estate is on TikTok! Tom Ferry is a #1 ranked real estate educator, the founder and CEO of Ferry International, and the best-selling author of multiple books. He’s been featured in The New York Times, Wall Street Journal, USA Today, HuffPo, Mashable.com, Inc., and Realtor Magazine, amongst others. He’s regularly sought after for speaking engagements 

With over 30,000 hours of real estate coaching experience, who better for an industry professional to follow? Whether you’re just starting out in the industry or an old pro trying to fit into the TikTok generation, Tom’s channel is a great watch. 

Topics covered:

  • Business guidance and motivation
  • Growth in real estate 
  • Advice for agents
  • Market insight
@tomferry #realestatetiktok #tomferry #housingmarket #realestatemarket #homebuyer #homeowner #realestateagent ♬ original sound – Tom Ferry

35. Jonathan Corbett – @realestatephotographymc

10k Followers

For a fun change of pace, Jonathan Corbett’s channel is all about photography for real estate. Ever wonder how realtors get those cool drone shots of the properties from a bird’s eye view? Jonathan offers his real estate photography masterclass for anyone who wants to go beyond TikTok and become an expert. 

Even if you’re not interested in photography, necessarily, Jonathan’s channel is a great resource to learn more about making a property look its best and most enticing. This is a great TikTok for small businesses that don’t have the budget and resources for extensive marketing but still want to pick up some tips and tricks to try for themselves. 

Topics Covered: 

  • Real estate photography
  • Becoming a professional photographer
  • Editing and gear recommendations
  • Business advice
@realestatephotographymc This is a video I completed for a real client. I shoot these everyday. #realestatephotography #realestatevideo #videography #photography #photographer #videographer #weddingphotography #weddingvideographer ♬ Aesthetic – Tollan Kim

36.  Byron Lazine – @byronlazine

50k Followers

When he’s not posting on TikTok, Byron is also a real estate broker, host, and entrepreneur. He’s the co-founder and current COO of Broke Agent Media, providing education, news, and resources to those in the mortgage industry. 

To become a media mastermind like Byron, pay attention to how he reformats the same content across all platforms. He’s also not afraid to be honest, including talking about why he doesn’t hire Android phone users and that college graduates aren’t entitled to a higher salary. If you have a similar business frame of mind, Byron’s channel is for you. 

Topics Covered:

  • Interviews with real estate professionals
  • Marketing and business 
  • Tips for buyers, sellers, and investors
  • Hot takes and topical subjects
@byronlazine

How To Buy A House If You’re Broke And In College 🏠✅

♬ original sound – Byron Lazine

37. Ryan Serhant – @ryanserhant

562k Followers

He may have been named the best real estate broker in New York and sixth in the nation by Wall Street Journal in 2015, but according to his bio—he’s the greatest real estate broker on Earth

Ryan is also a podcast host, a regular contributor on 20/20 and The Today Show, and writes a weekly real estate column titled “Ask Ryan Serhant” for Inman News. As the founder and CEO of the high-end (and appropriately named) New York real estate agency, Serhant, Ryan is a must-follow guru on TikTok. 

Topics covered: 

  • Tours of million-dollar listings
  • Behind the scenes of his day-to-day
  • Market insight 
  • Guidance for brokers
@ryanserhant All you need to feel like the King of Central Park is … #newyorkrealestate #5thavenue #5thavenyc #realestatate #crazyapartments #apartmenttherapy #nycapartment #nycapartmenttour ♬ World’s Smallest Violin – AJR

38. Xcape Real Estate – @millonairehomes

61k Followers

Another win on this list for lovers of luxury home tours is the channel @millionairehomes which features, you guessed it, million-dollar homes. Tour the most beautiful mansions that Southern Spain has to offer with this channel managed by Spanish agency Xcape Real Estate, located in the Marbella/Costa del sol area. 

Take a break from the real estate grind to live vicariously through their videos that will have you wanting to drop everything and find a way to Spain. 

@millionairehomes LIFE’s a BEACH & then you buy one 😜😘 #millionairehome #fyp #fypシ゚viral #luxuryhomes #luxuryrealestate #luxuryrealtor #interiordesign #samsmith #luxurylisting #crib #beachhousecheck ♬ original sound – KristyLee

39. Miriah Zuniga – @texastattooedrealtor

245k Followers

As you can probably assume, Miriah Zuniga is a realtor based in Corsicana, Texas, and is covered in tattoos. It’s 2022 and we love that she’s comfortable breaking the traditional professional status quo. Buyers should remember that their realtors are also fellow humans, with their own personalities (something we’re stressing that you should show on your own TikTok) 

Miriah is a team lead with Texas Living Realty and educates her nearly 245K followers on buying a home. When she’s not dancing, actually sometimes even while she’s dancing, she’s giving tips to first-time buyers and insight into the Texas market. 

Topics covered: 

  • Buying a home in Texas
  • First-time homebuyers
  • Experiences as a realtor
  • Local Texas hot spots
@texastattooedrealtor Replying to @imstormyg why wait 5 years to sell your home #realestate #realtor #sellingmyhome ♬ Grand – Kane Brown

40. Blake Stargel – @stargelrealestate

26k Followers

You may have noticed another theme on this list being that luxury properties tend to do well on TikTok. We don’t think you have to have million-dollar properties to be successful on TikTok or as an agency. But it doesn’t hurt to treat every one of your properties as if it were fit for a Hollywood starlet. 

And for inspiration, hit up Hollywood real estate expert Blake Stargel’s channel. He offers beautifully produced videos of his equally beautiful properties in the Hollywood Hills area. Check out the most unique luxury and best views that California has to offer, and don’t forget to film your next tour as if the property belongs on this channel.

@stargelrealestate This is what dreams are made of 😍 just listed in the Hollywood Hills for $7,950,000. What’s your favorite part? #luxuryhomes #luxurylifestyle #manifest #losangeles #celebrity #views #pool #modern #contemporary #luxurylife #beverlyhills #westhollywood ♬ Running Up That Hill (A Deal With God) [2018 Remaster] – Kate Bush

41. Darren Kriz – @dkrizestates

544k Followers

Darren Kriz is an enthusiastic investor and real estate agent in Los Angeles, California. He’s mastered both TikTok and Youtube, amassing half a million TikTok followers with his videos. Whether you want to tour Lizzo’s new mansion or learn about the best LA neighborhoods to invest in, Darren is your man. 

Topics covered:

  • Buying & investing in LA
  • Celebrity home tours 
  • LA listings 
@dkrizestates Bought in 2018 for $13.5m and they probably have never been here 😩 #kylie #travis #travisscott #kyliejenner #kardashian #kardashianhouse #jennerhouse #beverlyhillsmansion #modernmansion #celebhome #greenscreen #PepsiApplePieChallenge ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

42.  Sarah Miller – @sarahmiller.realtor

13k Followers

Sarah Miller is an award-winning real estate agent in Annapolis, Maryland with the Gerdes Team. She has a combined 30 years of experience in both finance and design, bringing a unique perspective to her experience as an agent. She produces awesome videos geared toward both buyers and sellers that resonate with nearly 13K followers. We, again, appreciate how this agent isn’t afraid to show her personality, include bloopers, and take part in TikTok trends to engage with viewers.

Topics covered: 

  • First-time homebuyers 
  • Selling your home
  • Behind the scenes of realty 
@sarahmiller.realtor Getting an inspection is 🔑 to becoming an expert on your new home! #thegerdesteam #homeinspections #marylandrealtors #realestateagenttips #annapolis ♬ original sound – Sarah Miller

43. Keri Shull – @kerishullteam

8k Followers

Keri Shull is the founder of her own real estate company, Kerri Shull Team, near Arlington Virginia. In 2020, Keri’s Team was named the 13th top team in the nation by the website REALTrends, which bases its ranking on sales volume. That year, Keri and her team helped 881 families buy or sell a home. 

Keri’s channel also features the faces of her team posting topical millennial content along with financial advice and serious tips for new homebuyers. We like her consistent and unique approach, going from a video about “why Millennials don’t have kids,” to “ the difference between US and European real estate.” 

@kerishullteam #realestate Buy > Rent 🙌 #fyp ♬ original sound – The Keri Shull Team

44. Listings By The Portfolio – @listings.bytheportfolio

493k Followers

This is another page for the world travelers of TikTok, as well as architecture enthusiasts. Tour the globe’s most high-end properties and live vicariously through their videos. Whether you’re a suburbanite or a new realtor, fantasize about buying (or selling) these unique, elite properties.

@listings.bytheportfolio

Check out this AMAZING residence 👀 | by @gabrielagiacomossi (IG)

♬ original sound – Listings By The Portfolio

45. Tanisha Owens – @tanisha.owens

29k Followers

Tanisha Owens is a realtor in Upstate South Carolina with eXp realty and provides consistently informational and humorous videos to her nearly 30K followers on TikTok. Current agents will relate to her humorous takes and situations she finds herself in with clients and aspiring agents can follow her advice about entering the industry. Bottom line: give her a follow and learn how to really master the TikTok real estate space. 

Topics covered:

  • Realtor advice
  • Real-life realtor scenarios
  • Real estate humor
@tanisha.owens Hard work will always pay off! Keep going! #motivation #inspiration #entrepreneur #businesstok #realestate #realtor #verified #viral #tanishaowensrealtor ♬ original sound – JMT Remix

46. Stefan Aarnio – @stefanaarnio 

Stefan Aarnio started with $1,200 and now has a multi-million dollar portfolio of properties in Canada. He authored Money, People, Deal: The Fastest Way to Real Estate Wealth and to this day, teaches real estate investors how to get ahead in the market.

@stefanaarnio Do not so buy & holds without having at least $100k in the bank ❗️💸 #fyp #foryou #realestate #business #men ♬ original sound – Stefan Aarnio

47. Davis Pfaff – @davispfaff

Davis Pfaff finds L.A. homes suited for his clientele, but also shares these luxurious homes on TikTok. With 8-figure home prices, these are some of the most gorgeous homes on the planet.

@davispfaff The Views make it worth the $17.5 Million it costs #luxury #home #house #mansion #views #view #amazing #design #losangeles #realestate #pfaffbrothers ♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup

48. Janine – @janinenissa

20k Followers

Janine is based in Southern California. Her TikTok has over 20k followers. Her content is a mix of health and wellness, mom life, and conversations about real estate. Her real estate content is a mix of behind-the-scenes home tours, tips for buyers, humorous real estate content/parody. 

@janinenissa Because who wants to tour houses sober? #riversideca #openhouse #tiktokrealtor #realeatateagent ♬ Summer day – TimTaj

49. Niusha Walker – @niushawalker

10k Followers

Niusha Walker is a luxury real estate agent who offers fantastic advice for buyers and real estate agents alike. A business owner turned real estate professional, Niusha brings a broad spectrum of wisdom to her clients and associates.

@niushawalker 5 DONT’S in Real Estate. #realestate #tips #fallaesthetic #realestateagent #trending ♬ Storytelling – Adriel

50. Alec – @alec_schaal

16k Followers

Alec is a real estate wholesaler, which is someone who finds off-market deals and assigns the purchase to a real estate investor for a quick profit. While Alec is in one of the more niche aspects of real estate, he still attracts a large following thanks to his market insights. 

@alec_schaal Do you agree that the markets shifting? It’s harder to find deals now than it was last year when I was wholesaling real estate. With the market shifting, a lot of my buyers stopped buying, and a lot of the sellers are still expecting top dollar. It’s a weird transition. In the real estate market trending towards a real estate market crash/recession 😬 #Wholesaling #WholesalingRealEstate #WholesalingHouses #RealEstateInvesting #FlippingHouses #RealEstate #marketcrash #realestatemarketcrash ♬ Rest In Peace (Undertaker) – WWE & Jim Johnston

Our excellent list of 50 TikTok real estate and mortgage pros

Well, there you have it. While our list features some of the biggest names in real estate on TikTok, it certainly isn’t comprehensive. Still, it should give any homebuyer plenty to review as they learn about the complex processes in real estate.

It seems like each day, more and more professionals are turning to the channel to teach and coach, and a new wave of homebuyers are benefitting from this movement.

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