What Is Fix and Flip Real Estate?

Fix and flip investing is the process of purchasing a property, improving its condition through renovations or repairs, and selling it for a profit. Popularized through TV shows and social media, it’s one of the fastest ways to build wealth in real estate — but it’s not without risks.

Typically, investors target distressed properties, foreclosure homes, or outdated houses in growing neighborhoods. By improving the property’s appearance and functionality, they create value that buyers are willing to pay a premium for.

How the Fix and Flip Process Works

1. Finding the Right Property

Successful flippers focus on “undervalued” properties — homes priced below market value due to cosmetic issues, outdated systems, or deferred maintenance. Tools like MLS listings, real estate wholesalers, auctions, and foreclosure sites can help identify opportunities.

Pro Tip: Look for properties in neighborhoods with rising home values, low crime rates, and strong school districts to ensure maximum resale demand.

2. Financing Your Flip

Few investors use cash alone. Instead, many use specialized fix and flip loans, such as:

• Hard Money Loans: Short-term loans based on the property’s value, not the borrower’s credit score.
• HELOCs (Home Equity Lines of Credit): For those who own other property with built-up equity. Explore HELOC options here
• Bridge Loans: Fast financing for short-term projects. Compare Bridge Loan vs. HELOC

Interest rates for fix and flip loans are typically higher than conventional loans, reflecting the shorter terms and riskier nature of the project.

3. Renovation and Repair

The key to profitability is smart renovation. Focus on high-return areas such as:

• Kitchens
• Bathrooms
• Curb appeal
• Flooring
• Paint

Avoid over-customizing; keep styles neutral and appealing to the widest range of buyers.

Budget Tip: Always include a 10-20% contingency fund to cover unexpected repairs like plumbing or foundation issues.

4. Selling the Property

Once renovations are complete, it’s time to list the property. Partnering with a skilled real estate agent familiar with the local market can help you price competitively and sell quickly.

Consider staging the home to create an emotional connection with buyers and boost perceived value.

How to Calculate Your Fix and Flip ROI

Before purchasing, it’s critical to run the numbers using the 70% Rule:

Maximum Purchase Price = (After Repair Value × 70%) – Estimated Repair Costs

Example:

• ARV (After Repair Value): $300,000
• Estimated Repairs: $40,000
• Max Purchase Price: ($300,000 × 0.70) – $40,000 = $170,000

Use tools like our Loan Comparison Calculator to model different financing options and predict returns.

Common Fix and Flip Mistakes (And How to Avoid Them)

• Underestimating Repair Costs: Always get detailed contractor bids before buying.
• Overpaying for the Property: Stick to the 70% Rule or lower.
• Ignoring Holding Costs: Taxes, utilities, insurance, and loan payments add up fast.
• Misjudging the Market: Selling into a cooling market can crush profits. Study local trends before investing.

Fix and Flip Financing Options for Investors

Fix and flip investors often benefit from non-traditional financing products such as:

• DSCR Loans: Great for rental investors pivoting from flips.
• Bank Statement Loans: Ideal if you’re self-employed with variable income.
• Cash-Out Refinance: Leverage existing properties to fund your next flip.

Explore tailored options to optimize your returns while minimizing upfront cash requirements.

Is Fix and Flip Investing Right for You?

Fix and flip real estate offers the potential for high returns, but it’s a business requiring skill, planning, and discipline. It’s best suited for:

• Experienced contractors or those with access to trusted contractors
• Investors with sufficient capital to cover unexpected costs
• Entrepreneurs ready to manage multiple moving parts under tight deadlines

If you’re just starting, consider partnering with an experienced investor, or begin with lighter cosmetic rehabs before tackling full structural flips.

Ready to Launch Your Fix and Flip Journey?

Take the first step toward building wealth through real estate investing. Get matched with the perfect lender and explore your best financing options today.

Additional Resources

• Buying Your First Home
• HELOC Lenders for Investment Properties
• Mortgage Affordability Calculator